The Sandi Kids Story

Sandi Kids create clothes that let kids be whoever they want to be. We've stepped away from the pink and blue boxes drawn around childrenswear. Our clothes set kids free.  

We want little people with big personalities to feel free to be themselves. Not defined by their clothes, but uplifted by them.

Sandi Kids was born when best friends Isabel and Jessica, both had a baby just one day apart. We found ourselves let down by the baby wear options on the high street that seemed to put children in well-defined boxes before they'd even been born. For Jessica, it was an overload of frills, bows and sparkles. And for Isabel, who didn't know the gender of her baby, the options were dull and white.

Sandi Kids is based around clothes for the undefinable generation and for your little ones with lots to say.